Game Development Generalist

Peter Fury

Eighteen years across AAA and indie - shipping design, art, and strategy for studios from Ubisoft to Square Enix. I work in four areas, contract or full-time.

Available for contract and full-time work: Game Design · 3D Art · Mock Reviews · Brand Strategy

Shipped Titles
Outriders Worldslayer Square Enix / People Can Fly
Life is Strange Remastered Square Enix / Deck Nine
Life is Strange: True Colors Square Enix / Deck Nine
Outriders Square Enix / People Can Fly
Just Cause 4 + DLC Square Enix / Avalanche
Life is Strange 2 Square Enix / Don't Nod
Guilty Gear Xrd Rev 2 PQube / Arc System Works
Cat Quest PQube / The Gentlebros
Guilty Gear Xrd -Revelator- PQube / Arc System Works
Gal*Gun: Double Peace PQube / Inti Creates
BlazBlue: Central Fiction PQube / Arc System Works
Far Cry 3 Ubisoft / Ubisoft Montreal
Rayman Origins Ubisoft / Ubisoft Montpellier
Assassin's Creed Revelations Ubisoft / Ubisoft Montreal
From Dust Ubisoft / Ubisoft Montpellier
// Disciplines

Four ways I can help

Game Design

Combat systems, mechanics, and levels - designed on paper, then built and tuned in the engine.

  • Systems & mechanics design
  • Combat & AI frameworks
  • Level design & layout
  • Unreal Blueprints / GDScript
peterfury.com/gamedesign →

3D Art

Game-ready characters, weapons, and props - sculpted, retopologised, textured, and dropped straight into your build.

  • Character art
  • Weapons & hard-surface
  • Environment props
  • ZBrush / Blender / Substance
peterfury.com/3dart →

Mock Reviews

Independent evaluation reports at your key milestones - the honest read a publisher gives you, before the publisher gives it.

  • First playable & vertical slice
  • Alpha & beta
  • Pre-launch
  • Written report + live debrief
peterfury.com/reviews →

Brand Strategy

Brand positioning and franchise strategy at Square Enix, across Life is Strange, Just Cause 4, and Outriders.

  • Franchise positioning
  • Audience & market analysis
  • Brand guidelines
  • Cross-team alignment
peterfury.com/brand →
// About

Background

Game development generalist with eighteen years across AAA and indie. It started in 2004 with the Half-Life and Warcraft 3 map editors and self-taught 3D modelling; by 2008 it was a job. Since then I've designed and implemented gameplay systems, sculpted and textured game-ready assets, evaluated builds at every milestone from first playable to launch, and led brand strategy on a Square Enix franchise portfolio. The through-line is the same in all four: understand what the game is trying to be, then close the gap between that and what's on screen.

I like to be hands-on - in the engine, in ZBrush, or in the room where the hard call gets made. Available for contract and full-time work in any of the four disciplines above.

Skills & Software

Gameplay Design Level Design Gameplay Scripting Unreal Blueprints GDScript C# 3D Modelling Character Art Animation Technical Docs System Design Build Evaluation Brand Strategy
Software
Unreal Engine Godot Engine Unity Blender ZBrush Substance Painter 3DCoat Material Maker Cascadeur FL Studio DaVinci Resolve GitHub Jira Confluence Miro

Education

Teesside University

Masters of Games Art; Major in Game Design

Teesside University

Bachelor of Computer Games Art; Major in Character Design

Noroff Institute

Bachelor of 3D Design and Animation; Major in 3D Film Production

// Contact

Start a Conversation

Got a contract or a role in mind, or want to talk through whether I'm the right fit? Tell me which discipline you're after and roughly what you need.

hello@peterfury.com